Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy on ...

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs ...

If you're one of those people who loved all of The Matrix movies (okay, or at least a couple of them), and especially Agent Smith, have we got some good news for you. Fans will be happy to hear that ...

Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model ...

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Agent Smith was the character in The Matrix that made the movie series interesting. Hugo Weaving has reprised the role in GE's new ad for its "brilliant machines" campaign from ad agency BBDO. GE ...

Two plants in Alabama represent over $200 million invested to mass-produce silicon-carbide fibers, CMC tape Critical lightness, heat resistance Increasing U.S. SiC capacity Production starts 2018 GE ...