Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. How important is a logo for your company? It’s more than just a label: That's for sure. It's ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Nostalgic fans of the interstate staple lamented the loss of its country kitsch, while some conservatives blamed “wokeness” for the sleek redesign. By Ali Watkins First it came for your grandma’s ...

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change ...

When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to ...

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old ...

Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald Trump.

Logo-mania is part of it. The more popular the sport becomes, the more the merch matters — at least for those in the know.