(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

John Willis discusses how Computer Assisted Qualitative Data Analysis and a QDA approach can be used to analyze group, leadership interviews to better understand Digital Transformation outcomes.

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...

In this article, we look at qualitative and quantitative elemental analysis sub-classes and some of the main techniques that fall into both categories.

This typology shows compatibilities between manual qualitative data analysis methods and computational, rather quantitative approaches for large scale mixed method text analysis designs. Historical ...

The article discusses interpretations of 'Qualitative Comparative Analysis' (QCA) proposed by Charles Ragin. The first section argues that QCA can be understood alternatively as a method of data ...

5 Step process to perform a qualitative risk analysis Performing a qualitative risk analysis isn’t particularly onerous, but it takes focus and attention to detail.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.