Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom ...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands ...

PPC advertising has been around since companies have been selling online. Yet even now, misperceptions around PPC ad campaigns abound.

While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex.

Learn more about AI in PPC. Read expert insights on leveraging automated campaigns and generative AI for more effective PPC results.

Want to own page one of Google in 2025? Learn why HVAC contractors can’t afford to choose between SEO and PPC — and how using both together brings in more leads.

One of the biggest PPC mistakes is running campaigns without proper tracking. Many dentists look only at clicks and impressions, but not how many of those clicks actually turn into calls, form ...

Search engines and social media channels are important spaces for advertising in the modern world, with over half of US ...

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care ...

The PPC landscape in 2023 is dominated by Google and Facebook, but Bing and TikTok are holding their own. Learn the strengths and weaknesses of each platform.

Let’s look at how paid advertising works and how you can determine a realistic budget for your small business.

PPC ads are vulnerable to click fraud, which occurs when someone clicks on a PPC ad without any intent to do business with the advertiser.